Celebrities capabilities have now become noticed by Thomas Cook. Basically the same way that every other company in the world does, by advertising with them. In order to be a bit different Thomas Cook took a different avenue. This tour operator dedicates most of it’s time to the British public. Jamie Redknapp is a very well known figure. Louise is a judge on one of the UK’s most watched shows currently on TV. Most people in the UK really like this couple, there is nothing bad to say about them!
What is it in this advert that makes it oh so special. These two celebrities are easy for the public to relate too. They can be seen travelling with Thomas Cook to a modest resort, and relaxing on the beach. This advert intends to give people the impression they can live like a celebrity as well. I do however doubt very much that Mr and Mrs Redknapp do stay in these resorts on a regular basis, but never mind what do any of us know about the lifestyle of a celebrity.
Since they have been in the Nintendo Wii adverts they are loved by the whole public. This couple have worked well together, and do very well together. Thomas Cook provide holidays from the UK across the world, and have been doing so for over 100 years. A combination of these celebrities and this specific business has seemed to take off very well.
Let’s take a second though and look at it from the other side. We all know that Celebrities don’t stay in the same resorts as us common folk. This hotel they are in at the advert, they wouldn’t really stay there, so are they telling us lies? Somehow I do not think that this holiday is going to be all that great.
Sharm El Sheikh Holidays are a favourite of the Celebrity demographic, showered in luxury hotels, however saying that Egypt holidays have been popular with the entire country. So is Thomas Cook wrong to be employing role models in their adverts, of course not, I have been on Hurghada holidays, what fun it was, no celebrities spotted though!
